QUATTRO WIRELESS NAMES STEVEN ROSENBLATT
VICE PRESIDENT OF ADVERTISING SALES FOR ITS
POPULAR MOBILE AD NETWORK
WALTHAM, MASS.— January 10, 2008 — Quattro Wireless today announced the expansion of its executive team with the appointment of Steven Rosenblatt to vice president of advertising sales. At Quattro, Rosenblatt will be responsible for driving sales of Quattro's mobile ad network, GetMobileTM Premier, which already includes premium advertisers such as Procter & Gamble, Sony Pictures Home Entertainment, and General Motors.
Previously, Rosenblatt was vice president of sales for Maxim Digital, the Interactive Media, Mobile, and Broadband Division of Alpha Media Group Inc. He had been with Alpha Media (Formerly Dennis Publishing), publisher of Maxim and Blender magazines, since October 2003 where he helped build out the fast growing sales, operations and client services team. During Rosenblatt's tenure, Maxim Digital saw a four-fold increase in advertising revenue while working with companies such as Procter & Gamble, Verizon Wireless, and Anheuser Busch.
“Just as online advertising became an integral part of every major brand's marketing mix, mobile advertising is going to become an industry standard for brands that want to connect with consumers wherever they go,” said Steven Rosenblatt. "I'm impressed with the work that the Quattro team has done building out its mobile ad network and look forward to growing our network of premier advertisers that are interested in leveraging the power, interactivity and reach of the mobile Web."
Rosenblatt began his online career in 1999, holding sales and management positions with MusicVision, Inc., an ad network representing some of the largest entertainment and youth-oriented sites on the Web. He went on to become a district sales manager at American Greetings Interactive before leaving in 2003 for Maxim Digital. During the last eight years, Rosenblatt has been influential in helping drive the growth of the online advertising business, specifically helping to drive innovative branding initiatives for large corporations.
“Steven's experience and deep relationships with many of the world's leading brands will help propel Quattro to the forefront of the mobile advertising space," said Andy Miller, CEO of Quattro Wireless. "We're excited to have him join our team as advertisers continue to realize that the mobile Web is quickly becoming a lucrative advertising medium.”
About Quattro Wireless
Quattro Wireless brings publishers, advertisers, and wireless operators together to embrace the mobile Web. The company matches global advertisers with its network of exclusive publisher inventory. Through its GetMobile™ platform, Quattro empowers advertisers and publishers to quickly build, manage and extend their brand to the mobile channel. The result is device-optimized, dynamic mobile Web sites and mobile advertisements that provide a superior user experience and high advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, MA. For more information, please visit http://www.quattrowireless.com.CONTACT:
Quattro Wireless
Keri Bertolino
Tel: 617-758-4148
Email: quattrowireless@famapr.com